TEMPO.CO, Jakarta - The users of social media platform Reddit are complaining about unskippable 90-second YouTube ads. This condition is deemed disruptive as the users lose time just to watch an advertisement.
According to YouTube's official rules, unskippable ad formats for connected TVs should not exceed 30 seconds. But users on the Reddit forum recently stated that they had seen ads with a duration of 90 seconds without any breaks.
These longer ads reportedly appear on the YouTube TV app, not on mobile devices.
"So essentially, these new 90-second unskippable ads are out of policy, or so it seems right now," said an analyst from Android Authority in their report on Wednesday, April 8, 2026.
Ads have always been an essential part of YouTube's business model. However, according to analysts, the aggressive expansion of longer and unavoidable ads on the platform makes YouTube no different from watching cable television.
People initially switched to YouTube because they disliked the abundance of ads on cable television.
There are suspicions that the roll-out of unskippable 90-second ads is an aggressive effort by YouTube to boost its premium user base. With access to the premium platform or subscription, such ads would not appear.
Read: Meta, YouTube Found Liable in US Social Media Addiction Case
Click here to get the latest news updates from Tempo on Google News
Meta, YouTube Found Liable in US Social Media Addiction Case
14 hari lalu
California jury declared that social media giants Meta and YouTube were liable for harming a young woman by designing their platforms to be addictive.
Indonesia Bans Social Media Accounts for Children Under 16
33 hari lalu
Indonesia's Komdigi bans children under 16 from using platforms like YouTube, TikTok, Facebook, Instagram, Threads, X, Bigo Live, and Roblox.
YouTube Targets Ad Blockers, Pushes Users to Premium?
49 hari lalu
Video-sharing platform YouTube is reportedly adopting a new tactic to attract more premium subscribers and ad viewers.
Russia Blocks YouTube and WhatsApp
55 hari lalu
More websites and messaging apps are blocked in Russia, leaving users to find workarounds and question the future of the internet.
US: Meta, YouTube on Trial Over Kids' Social Media Addiction
57 hari lalu
The US bellwether case could reshape how social media is designed for children, with Meta and YouTube accused of harming users via addictive features.
MTV Shuts Down 24-Hour Music Channel After 44 Years, What's Left?
1 Januari 2026
Among the ideas considered is transforming MTV into a digital music platform that could compete with streaming services like Spotify and YouTube.
Tempo's YouTube Channel Restored, but Some Content Still Under Recovery
11 Desember 2025
Tempo's account disappeared because one of the channel managers' emails was hijacked. YouTube advises keeping your account secure.
SAFEnet Suspects Cyberattack Behind Tempo's Missing YouTube Account
11 Desember 2025
SAFEnet suspects a digital attack resulting in the disappearance of Tempo's Youtube account on Wednesday, December 10, 2025, around 07:00 AM.
Tempo's YouTube Channel Disappears in Alleged Hacking
10 Desember 2025
The YouTube account Tempo Dotco has gone missing and is suspected to be hacked.
Today's Top 3 News: NATO Responds to Putin's Europe War Threats
6 Desember 2025
Here is the list of the top 3 news on Tempo English today.
